FARSEER / THE WORK BEHIND THE CONTENT

From buyer questions to a lasting content program.

Know what happens at each step, what needs your input and what you receive. SEO and GEO share a foundation of useful content and accessible pages, shaped around the decisions buyers make in each market.

Explore a sample content plan ↗See the process ↓

Four steps, with key decisions in your hands.

Choose a market. Understand its buyers.

Confirm the site’s country, article language, core products and conversion goal. Build a profile of the industry, competitors, authors and brand style.

You provide: site URL, product priorities, real credentials and sales constraints.

Output: a site profile and information to confirm.

Connect questions to a business goal.

Choose buyer questions that support discovery, consideration or enquiries. Combine guides, comparisons and checklists around the decision journey, rather than producing a list of keywords.

You confirm: priority products, buyer roles, differentiators and the next action.

Output: article tasks, primary queries, angles, internal links and publishing sequence.

Make expertise reviewable.

Develop drafts from site context and reference material, with authorship, sources, topical imagery and CTAs. Mark future trends as Expert Estimation and distinguish illustrative cases from actual customer outcomes.

You review: specifications, delivery promises, industry requirements and brand voice.

Output: editable drafts, page previews, titles, descriptions and SEO metadata.

Publish to a destination you control.

Choose a hosted blog, WordPress or a configured publishing integration. Confirm the content and timing before enabling a schedule. A hosted address works without a custom domain.

You configure: destination, account authorisation and optional domain binding.

Output: article pages, publication records and a maintainable content series.

SEO and GEO: strong foundations, clearer answers.

Focus	SEO	GEO
Discovery and crawling	Accessible pages, sitemaps and useful internal links.	Crawlability and indexability still matter. No special file guarantees AI inclusion.
Content and presentation	Match real search intent with clear answers and product knowledge.	Organise questions, direct answers, comparison criteria and sources clearly for readers.
Trust	Real authorship, verifiable information and accurate product claims.	Support conclusions with sourced facts and identify estimates as estimates.
Page markup	Distinct titles, descriptions, canonical URLs and structured data matching the page.	Google does not require an AI-specific schema or llms.txt for its AI search features.

Google’s AI search guidance says established SEO practices still apply. Crawling, indexing and appearance are not guaranteed; citation behaviour varies between AI platforms. Read the official guidance ↗

MEASURE WHAT MATTERS

Look beyond traffic to the buyer’s next step.

Discovery: Review impressions, clicks, queries and landing pages. Search-source connections require property access and server-side OAuth configuration.
Business relevance: Track enquiries, demo requests and qualified leads in your analytics or CRM to understand whether the content attracts the right buyers.
AI visibility: Monitoring belongs to a separate product; API sync into this GEO service is a planned integration. Ordinary search impressions are not a separate AI-impression metric.
Iteration: Refresh evidence, comparison criteria and CTAs as buyer questions change. Expected outcomes are hypotheses, not promises of rankings, citations or lead volumes.

Bring these four things to get started.

Your website and priority products.
Target country, content language and key buyer roles.
Real specifications, credentials, case material and author information.
The enquiry, quote or demo page you want readers to visit.

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Content principles: Google: creating helpful, reliable, people-first content。